블리자드, ATI와 공식 제휴 체결

블리자드 엔터테인먼트는 13일(수) 자사 홈페이지를 통해 ATI와 공식 제휴를 체결했다는 소식을 발표했습니다.

 

 

[블리자드 공식 발표 내용]

 

ATI와의 제휴

 

블리자드 엔터테인먼트는 늘 다양한 하드웨어에서 플레이어들에게 고품질의 게임 경험을 제공하기 위해 많은 노력을 기울이고 있습니다. 이 노력의 일환으로 블리자드는 ATI와 긴밀한 협력 관계를 통해 양사 간의 공식 제휴를 체결하기로 했습니다. ATI는 블리즈컨 2008의 후원업체로서 블리자드와 지속적으로 기술 협력 관계를 유지하고 있으며 자사의 최신 그래픽 기술을 블리자드에 제공하여 블리자드 게임과 ATI 드라이버의 최적화를 통해 ATI 제품을 선택한 플레이어들에게 뛰어난 게임 경험을 제공할 것입니다.

 

 

 

 

[AMD/ATI 보도자료 (영문)]

 

AMD and Blizzard Entertainment® Join Forces in Strategic Global Agreement

 

-- Collaboration helps ensure rich experience for World of Warcraft® gamers playing on new AMD ATI Radeon™ HD 4800 series graphics cards--

 

SUNNYVALE, Calif. -- August 12, 2008 --AMD (NYSE: AMD) today announced that it has entered into an agreement with Blizzard Entertainment® that will allow AMD to bundle Blizzard’s best games across all ATI Radeon™ graphics products, to deliver a superior gaming experience. As the exclusive graphics sponsor for BlizzCon™ 2008 in Anaheim, Oct. 10-11, AMD will treat gamers to the unparalleled graphics capabilities of the ATI Radeon™ HD 4800 series in all PCs for game play at BlizzCon™.

“Blizzard Entertainment is responsible for the hottest titles in PC gaming and AMD is excited to be working closely with one of the top development teams in the industry to deliver exceptional gaming experiences for players around the world,” said Rick Bergman, senior vice president and general manager, Graphics Products, AMD. “Gamers have a variety of choices when it comes to graphics cards, and those who choose ATI Radeon solutions can be confident their purchase will give them the visually rich, high-performance experience they expect.”

 

“Our collaboration with AMD is especially important to us because it provides us with early access to some of the latest graphics technology,” said Paul Sams, chief operating officer of Blizzard Entertainment. “Delivering a polished game experience is one of our top priorities, and this relationship helps us achieve that goal for Blizzard gamers who choose AMD graphics cards.”

 

AMD is committed to helping PC gamers around the world enjoy The Ultimate Visual Experience™. The collaboration with Blizzard Entertainment underscores the mission of its recently announced AMD GAME! initiative, which is dedicated to providing consumers the information they need to help them better understand gaming technology and thus purchase the right systems and components they need to best meet their high-definition gaming needs.